Avance advises Telia Company on the divestment of its TV and Media business, including the TV4 brand in Sweden and the MTV brand in Finland, to Schibsted Media at an enterprise value of EUR 590 million (SEK 6.55 billion) on a cash and debt-free basis. The transaction is in line with Telia’s active portfolio management and focus on growth in its core connectivity business in the Nordic and Baltic regions. Through a multi-year partnership, Telia will continue to distribute TV4 and MTV’s content as part of its consumer TV offering.
The transaction is expected to close in the third quarter of 2025 at the latest. Completion of the transaction is subject to customary regulatory approvals.